The Shape of Things to Come From Legacy to Digitimacy
Healthcare
Build a trustful health system while focusing on delivering value to your customers.
Opportunities
Getting a 360 View of the Customer:
According to the “COVID-19 Benefits Survey-Willis Towers Watson”, about 2 in 5 employers are planning to revise their 2021 health care strategy, putting at their top priorities to:
- provide access to high quality mental solutions and affordable health care
- address work from home challenges such as employee loneliness and care giving needs
Hospitals will need to invest in an integration platform that allows developers to connect systems rapidly, which will give to healthcare enterprises the ability to bring together CRM and EMR data. In order to improve customer experience, hospitals need to invest in:
- data and interoperability capabilities
- virtual health and digital solutions
- offerings to enable the shift of patients out of the hospital
Providing Consistent Service:
Building a trustful health system requires the following elements that prioritize the patient’s experience:
- a courteous and respectful bedside manner
- the understanding to properly document and resolve complaints
- the ability to be attentive and receptive to patients needs, no matter what the circumstance the ability to treat patients like they’re your own family members
Employers focus on promoting virtual medical care by raising awareness and reducing point of care costs. Disjointed systems and a lack of consistent tools to assist in provider-patient communication prevent healthcare workers from accessing the relevant and needed information in a timely manner.
Planning your Healthcare Marketing Strategies:
Healthcare marketing is a strategy for doctors, hospitals, healthcare networks, health practitioners, caregivers, healthcare providers, and healthcare marketing executives. Rapid changes in the healthcare industry markets require agility and focus. With so much information available online, patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing plan to reach new and returning patients.
Digital Transformation of Antiquated Systems and Data Security:
The COVID-19 pandemic accelerated the tech trends already in motion, such as digital care delivery and interactive patient experiences. Data security within the healthcare industry must adapt and evolve to strike the right balance of protection and access that’s beneficial to all parties involved. Digital reality—AR/VR—will be mandatory and pervasive for procedures, data visualization, pain/dependence management, behavioral/mental health, and even medical training. The benefits of 5G will be felt by each of the key participants in the healthcare value chain.
Employee Value Preposition:
The experience people have with healthcare staff has a very strong impact on the overall experience. People—staff and employees—need to feel empowered since they play a critical role with customers. By arming employees with the latest tools, whether it’s a tablet to use in the field, or software that enables seamless communication between them, patients, and patient families, you’re giving employees the resources they need to be more efficient with their time and more successful at their jobs. It also projects an aura that they are an asset worth investing in, which is good for employee retention.
