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The Shape of Things to Come From Legacy to Digitimacy


Respond to the demanding challenges of the pharma industry with an effective omnichannel strategy.


While the COVID-19 pandemic has led governments around the globe to introduce unprecedented measures, healthcare systems have undergone and are still experiencing conclusive changes.

The Healthcare Industry experiences high costs, limited access and variable quality challenges: from poor user design to lack of insights and poor data access. Additionally, global supply chains have undergone huge disruption such as delays, stock outs and more. While consumer demands and expectations of their healthcare experience are changing, the industry is shifting from volume to value and technology is rapidly advancing.

The Healthcare Industry will be the key to fighting the pandemic with the scientific know- how, the management capabilities, and the physical and technological capacities to develop treatments. These technologies, partnerships and ideas will provide further opportunities to guarantee the sustainability and growth of this industry.

Key Challenges

Six Main Challenges

were identified facing the pharmaceutical industry in its ambition to become more patient-centered.