VCL Digital

Reinventing value in a digital Low-Touch economy

Digitization & Digitalization

Reinventing value in a digital Low-Touch economy

Companies that failed to adapt fast to the new era are apparently out of business. They are, metaphorically, lost in the woods* as they are in the midst of the darkness, and VCL comes as an enabler to light up the way to the digital era. The green light of the fireflies also resembles digital information bits.

*unable to be found or recovered, unable to find one’s way or ascertain one’s whereabouts, confused, bewildered, or helpless.

Why?

Reinventing Value Delivery Through Digitalization

During the pandemic era, the customer journey has been disrupted in many businesses (if not all!). This saw many organisations and employees struggle to cope and unveil the maze of the new Low-Touch economy. The underpinning issue here is how to reinvent value delivery from a legacy (before COVID-19) system and transform it into a new, dynamic operating system (that sustains customer value and digitimacy).

The COVID-19 pandemic is an opportunity to shift from a traditional approach in value delivery to inventing new approaches to solve existing and emerging problems; organisations need to shift their mindset to think differently.

Companies may think to change the perspective from legacy tools and reinvent “customer digitimacy” in a digital world.

The graph below shows a comparison between the legacy approach and sustaining digitimacy in a digital reinvention.

What?

The digital transformation is leveraging the capabilities and opportunities of using digital technologies to accelerate the business process, enhance the customer experience and create a new organisational culture while considering the future shifts in mind.