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Reimagining the total Customer Experience
Available track dates:
Sep 2-3-4 | Oct 7-8-9
Location: Virtual & Riyadh (In-class)
Price: 3,750 €
We facilitate this program through our proven methodology – the 4Cs: Customer, Content, Channel, and Connection. As per the shown framework to achieve the below outcomes:
• Understand how to move from the 4Ps of marketing (Product, Price, Place, Promotion) and utilize the 4C’s model in customer engagement; customer, content, channels, and connection.
• How to Map the customer/patient journey with a present and future state customer journey.
• How to utilize different tools that build a strong INSIGHT and analyze the therapeutic market and trends to ensure fact-based decision-making is quantified.
• Learn how to map customer value and create compelling value propositions versus competitors.
• Explore the cost of ownership as a critical component of customer value.
• How to utilize different channels based on the different customer’s needs.
• Identify and analyze key stakeholders using stakeholder mapping techniques to align efforts and ensure successful execution of marketing strategies.
Target Audience
This program is designed for product managers across various industries and focuses on their pivotal role in enhancing total customer experience. It equips participants with essential strategies and insights to navigate evolving customer expectations and competitive landscapes effectively.
Post Program Evaluation
Knowledge Assessment (Test Retake)
Learning Passports
Certificate
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Macro Learning: Experiential Learning – Assignment
