ICT: Customer Experience Management

Enhancing Customer Intimacy and Satisfaction
Enhancing Customer Intimacy and Satisfaction
Setting the Foundation of Pharmaceutical Digital Marketing
In the face of intense competition in the pharmaceutical industry, with sales reaching their peak and the market becoming saturated, it is very difficult for companies to maintain their profits, let alone continue seeking to increase them. Pharmaceutical product life…
Winning in the pharmaceutical market requires massive focus on continuously delivering better customer experience for a trusted and transparent relationship over time. Scientific progress, augmented intelligence and more empowered patients are driving changes in the delivery of healthcare into a…
Nowadays, customers across the board are becoming more informed and more empowered. In today’s market, organisations can no longer rely solely on delivering a great product or service to drive sales. Instead, consumers are choosing to buy based on their…
Customer centricity is essential if you want your company to have a competitive edge. According to a study by Gartner, 89% of businesses compete mainly on the customer experience they provide. And this is especially evident in the retail banking…
Introduction Hololenses. Pop up stores. Magic mirrors. Are retailers keeping up with the latest tech trends? Are they adopting the right tools in order to capture a lift in sales and shape their customers· buying experience? How will they get…