Reinventing value in a digital Low-Touch economy
During the pandemic era, the customer journey has been disrupted in many businesses (if not all!). This saw many organisations and employees struggle to cope and unveil the maze of the new Low-Touch economy. The underpinning issue here is how to reinvent value delivery from a legacy (before COVID-19) system and transform it into a new, dynamic operating system (that sustains customer value and digitimacy).
The COVID-19 pandemic is an opportunity to shift from a traditional approach in value delivery to inventing new approaches to solve existing and emerging problems; organisations need to shift their mindset to think differently.
Companies may think to change the perspective from legacy tools and reinvent “customer digitimacy” in a digital world.
The graph below shows a comparison between the legacy approach and sustaining digitimacy in a digital reinvention.